Fashion Plus is a retail format dedicated to teenagers and the young. As part of a shopping mall expansion it occupies a former car parking area that is here transformed into a vibrant shopping zone.
Alternative solutions of open or no-ceiling tenant units and central air conditioning overcome challenges imposed by low ceiling heights.
To reflect its trendy brand image and deal with local constraints we came up with the concept of a ribbon that plays along the space growing from the floor into shop premises, turning into upper bulkheads and floating through the open ceiling.
Within a budget-conscious fit-out and with minimum touch and intervention we add a playful dimension to the space.