Kerry Park Side Retail Centre

“Elegant loft” concept in a world-class mixed-use commercial development.


Location:  Shanghai, PRC
Client : Kerry Properties
Size : 50,000 m2
Completion : 2012
Awards :

2013- 2014 Asia Pacific Property Awards

2013 International Council of Shopping Centres Asia Pacific Awards New Developments Finalist

2103 Retail Interior China: Highly Commended

2102 Mipim Asia Awards Bronze Medal – category Mixed-Use Building


Woods Bagot Asia
Design & Project Lead: Mauro Resnitzky


Retail Planning, Interiors

Kerry Parkside is a world-class mixed-use commercial development featuring a retail centre and 3 towers: grade A offices, serviced apartments, and the Kerry Hotel.
This retail centre serves as a major link from the metro station to Shanghai New International Expo Centre – one of the largest exhibition facilities in the world.

Intelligent retail planning and leasing strategy was a key factor of its success, balancing anchorage and shopping vibrancy along the full shopping loop that revolves around an open courtyard.

The design catered for intense traffic flow peaks, efficient connections to public transport networks, increased visibility and easy navigation through its multiple voids and shopping levels.
Acting as a town centre for the community, its interior design is inspired by “elegant loft” concept and recreates the look and feel of converted industrial buildings.